Services: Business and Channel Development
Business and channel development can be essential to the success of a new product or solution. WrightRobbins offers the expertise needed to spearhead this process and provide the support necessary to meet your goals. Beyond evangelizing a marketing program to sales and other field teams, this can include designing a complete business model to ensure the future of the project.
WrightRobbins can also help your team address the unique challenges of Channel Development. We help you understand the needs of your customer, as well as the requirements of your sales teams and/or partner channel, through customer needs assessments and strategies to expand reach. This could mean creating tools and communication pieces, building sales presentations, or even setting up a new telesales organization and lead tracking system. Once the structure is up and running, you can trust our team to provide compelling field communications, or even design promotional incentives to ensure adoption.
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Example Case Studies
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Microsoft Learning Nexus WrightRobbins partnered with Affirma Consulting to develop a custom Microsoft Office SharePoint 2007 solution to connect influential Microsoft Certified Trainers (MCTs) with Microsoft Employees and Partners for training and consulting opportunities around the world. More » |